Jul 2 2009
Brand Building 101
What did we learn from our Project Brand Building? Over the last 2 months or so, we have been building our brand using a specific topic. If you used all of the post ideas I gave you and added more, you should have been able to post almost everyday. This would have helped you establish [...]
Feb 5 2009
Subject Matter for your website
Yes, you have to define what subject matter you are going to cover. Nobody wants to visit a site that has no organization and is selling everything under the sun.
1. Come up with several subjects that you actually care about and that you actually know something about or will find interesting to read about. Why? [...]
