Brand Building 101
What did we learn from our Project Brand Building? Over the last 2 months or so, we have been building our brand using a specific topic. If you used all of the post ideas I gave you and added more, you should have been able to post almost everyday. This would have helped you establish [...]
You haven’t forgotten about the Swine Flu have you?
You are still washing your hands and covering you mouth when you sneeze right? The swine flu information is waning a little, but I know you are still persevering in your research and pre-writing posts like crazy so you will be able to post information about the Swine Flu and have enough information to keep [...]
Bernie starts playing with the big dogs
Of course as a business grows it can’t continue to make the same return in the kiddy pool. It has to expand its reach and eventually will end up with other big players. Bernie Madoff’s company did just that. After building the company from the ground up, he was at one point handling a 20th [...]
What types of Investments did Madoff make early on?
Like most new companies Madoff had to start small and work his way up to the bigger games. Also, since he started the company in 1960, the level of technology and computers is not even close to what it is today. Most everything is done via Sneaker Net (people walking over to each other to [...]
What did Bernie Madoff do After College?
This is the next question you are going to answer. Some simple searches for him and you will find that right out of college Madoff started a small investment firm using his own money and money he got from friends and family. Oddly enough this the same path many entrepreneurs take when they are starting [...]
The Early Days of Bernie
The last post you made had some general information about Bernie Madoff’s history. Now you will get into more detail. Do some searches for Hofstra University in Long Island and try and find out when he graduated (in 1960). See if any other famous people graduated from there. You can then write something like: Bernie [...]
Developing your content
First, keep in mind that you don’t have to create the posts the same day that I am going to be putting up the ideas. If you have a real job and can only develop your brand during off-work hours, you can certainly create 3 or 4 posts the morning of or the night before [...]

